Saturday, October 2, 2010

Advertising and the Internet

http://www.youtube.com/watch?v=4O0gNlZFymM

The piece of evidence I found for this discussion question is the product by the name of iRenew. It is a bracelet that has been and is currently being advertised on television. The iRenew bracelet has many claims. One claim that it makes is, that “it uses natural frequencies to promote strength and balance.” It is said that, “every iRenew is programmed with a natural frequency that your body responds to.” I have wondered if products like these really work. There has been a similar product on the market before called the Q-Ray bracelet that made many of the same claims iRenew has. The video can be very convincing, especially with the demonstrations shown and the testimonials they have. However, much information is not given in support of the claim. What natural frequencies are used? How are they made? So every person’s body responds this way? This product is known as a pseudoscience. There is actually no scientific evidence proving that this product works.

1 comment:

  1. I have seen this bracelet being advertised on television. I do not believe the claim but that does not mean it is false, it is just that their is not enough evidence to prove that the claim is correct. It is a good argument because their are testimonials but it is very vague. The vagueness goes along with the questions you have asked. I have had some personal experience with things that can improve your posture and balance but they are scientifically prove. This on the other hand has no reliable source just the sellers of the product who simply want to increase profit.

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