Saturday, October 2, 2010

Advertising and the Internet



The piece of evidence I found for this discussion question is the product by the name of iRenew. It is a bracelet that has been and is currently being advertised on television. The iRenew bracelet has many claims. One claim that it makes is, that “it uses natural frequencies to promote strength and balance.” It is said that, “every iRenew is programmed with a natural frequency that your body responds to.” I have wondered if products like these really work. There has been a similar product on the market before called the Q-Ray bracelet that made many of the same claims iRenew has. The video can be very convincing, especially with the demonstrations shown and the testimonials they have. However, much information is not given in support of the claim. What natural frequencies are used? How are they made? So every person’s body responds this way? This product is known as a pseudoscience. There is actually no scientific evidence proving that this product works.

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